Example build 06 · Hair salon · fictional
Tide & Willow Hair Studio
The brief
A salon needed the distance from an Instagram tap to a booked appointment to be as short as possible, with pricing that never surprises anyone on the day.
The site it replaced
The old site had a glitter gradient header, said call for prices, and greeted visitors with Welcome to our website.
See the dated before versionThe decisions
- Designed at 375 pixels first; the desktop view is the adaptation.
- Every treatment carries a transparent price band, with the finished price agreed at consultation and never a surprise after.
- The booking action is present on every screen without ever covering the content.
- Sea glass, teal and sand rose with soft edges. The site moves the way the salon feels.
Where it landed
A visitor from Instagram reaches a priced treatment and the booking action in two taps.
- Business
- Tide & Willow Hair Studio (fictional)
- Trade
- Hair salon
- Format
- Single page, everything on it
- Works on
- Any phone, tablet or desktop