Example build 02 · Roofing contractor · fictional

Aldergate Roofing

The brief

A roofing firm needed a site that feels as heavy and permanent as the work, for homeowners and site managers alike.

The old site was a fixed width template from 2013 with a gradient header, centred serif text and a gallery that said under construction.

Condensed uppercase display type set tight. Roofing is sold on confidence, not charm.
Diagonal section edges cut at a roof pitch run through the whole page. The structure of the site repeats the structure of the work.
Completed jobs listed as a plain ledger: street, town, scope, duration. That is how this trade proves itself.
The workmanship guarantee and established line sit in the first viewport, dated and specific.

A site a homeowner trusts and a main contractor can skim in a minute, with the guarantee in the first screen.

Next build

Elvet Joinery